Posted on: Tuesday 7 October 2025
Funding has been announced to transform Gwent Square, in Cwmbran, into a multi-functional public space.
The Welsh Government has agreed to allocate at least £1.25m towards the £2.5m project through its Transforming Towns programme.
The news came as a new JD Sports mega store and 24hr gym was officially opened in Cwmbran town centre today, thanks to Transforming Towns investment and funding from M Cwmbran, which owns Cwmbran Shopping.
Welsh Government Cabinet Secretary for Housing and Local Government Jayne Bryant said: “It was fantastic to attend the opening of the new JD Sports store and gym in Cwmbran today and see first-hand how Welsh Government investment is transforming our town and city centres.
"I'm proud that the Welsh Government is continuing to invest in Cwmbran town centre through our commitment to support the delivery of the next phase of Gwent Square's regeneration, building on the excellent progress already made.
"Transforming Towns is about more than just physical improvements – it's about creating sustainable, prosperous communities where people want to live, work and visit. The regeneration of Gwent Square is a perfect example of how targeted investment can revitalise our town centres and delivers lasting benefits for local people."
Adam Martin, Director of M Cwmbran, said: "We are thrilled to see the new flagship JD Sports and JD Gyms open and trading in Cwmbran. Delivering town centre regeneration requires open minded partners and a collaborative working approach.
"We are truly grateful for the faith in the town centre shown by JD Group and the support from our public sector partners in Torfaen and Welsh Government."
Cllr Joanne Gauden, Torfaen Council's Executive Member for Economy, Skills and Regeneration, added: "The new JD Sports gym and store and the proposed Gwent Square and Gwent House redevelopments are key elements in the council's Placemaking Plan for Cwmbran.
"They demonstrate how by working together with partners like Welsh Government, third sector organisations and local businesses, we can secure investment to create vibrant, attractive town centres."
The new JD Sports store and gym opened in August as part of a £4.36m renovation of the former House of Fraser building, overlooking Gwent Square.
The gym includes a wide range of cardio and strength equipment, an extensive free weights area, a dedicated glute zone, a sled track, and an Eleiko functional training space.
The Gwent Square redevelopment plans are expected to include new seating, trees and a new food and drink area, subject to planning permission and additional funding.
If approved, it is hoped work will begin in spring 2027.
It is part of a wider project that will see neighbouring Gwent House turned into social housing flats and new community and health facilities.
The investment follows Transforming Towns grants of £244,711 to renovate 95/95A Broad Street Blaenavon in 2023 and £236,733 to renovate the former Scrum Half in Pontypool in 2024.
More than £500,000 has been earmarked for regeneration projects in Cwmbran and Pontypool this year, with a further £450,000 for projects in Blaenavon and Pontypool next year.